GRAPHIC DESIGN
While serving as Senior Director of Marketing EdPlus, I used my design experience to create ads, infographics, presentations, and other assets that elevated campaigns, improved clarity, and strengthened brand storytelling.
EdPlus is a unit within Arizona State University (ASU) dedicated to designing and delivering scalable digital teaching and learning models that enhance student success and eliminate barriers to achievement in higher education.
Select design work while working at ASU.
Marketing Strategy
Creative and Art Direction
Graphic Design
Roles
Education
Industry
In addition to overseeing marketing strategy and execution, I designed and produced high-impact creative assets across print, digital, and presentation formats. This included ad campaigns, infographics, event collateral, and executive presentation decks — all built to maintain brand integrity and engage audiences ranging from prospective students to the decision elite.
Overview
Build brand-consistent, reusable templates to streamline production and ensure visual cohesion.
Leverage audience insights and testing to refine messaging and creative direction.
Apply accessible design principles to maximize clarity and usability across platforms.
Strategy
Meet the demands of a fast-paced environment producing high-volume creative for multiple audiences, while maintaining ASU’s brand standards, accessibility guidelines, and quick turnaround requirements.
Challenge
Used ASU’s scalable design system to create campaign advertising, print collateral, and iconography.
Designed infographics to simplify complex institutional and program data for public and executive audiences.
Enhanced executive presentations with narrative-driven visuals that clearly conveyed program impact and strategic goals.
Creative
Accelerated creative production using ASU’s brand guidelines, reducing concept-to-launch time.
Increased engagement in key campaigns through clear visual hierarchy and data storytelling.
Improved alignment between marketing, leadership, and academic units with standardized presentation and collateral.
Impact
