Close-up of a bronze sculpture of a face, focusing on the eyes and nose.

New York City pulses with an energy that sparks creativity

The towering skyscrapers and bustling streets provide a dynamic backdrop that constantly challenges and inspires. Visiting art museums like the Whitney amplifies this experience.

  • Art inspiration from the Whiney when Alven Avinry was the primary exhibit Art inspiration from the Whiney when Alven Avinry was the primary exhibit

    Read more

  • Description text goes here

  • Description text goes here
Colorful graphic design with pink and yellow rays and partial black text.

I want to design posters that I would hang on my own walls

A smartphone screen with the Print Smart 4th Annual event logo, featuring a black and yellow color scheme and the text 'Print Smart.'

Email redesign for clear messaging

Before diving in, I want to be clear — this post isn’t a critique of Print Smart as a company. They’re a local printer here in Phoenix doing great things for the community, including their annual Yes to Pets Food Drive.

Drawing of a person lying down taking a selfie with a camera, showing their legs and feet.

Explore this pen and ink sketch of me sitting on a bedside and looking down at my cup of coffee..

Sketch of a rocky path along a river or stream with vegetation on the sides, in black and white

This pencil sketch is of a unique rock leaning up against an outcropping that I see while riding.

Black and white sketch of a person's face, with hair, eyes, nose, and mouth drawn with loose, expressive lines.

A quick pencil sketch of one of the great graphic designers of our time - David Carson.

A pencil sketch of a crumpled paper bag and a cardboard box on a flat surface.

A very fast pencil sketch of some brown paper bags to study how to work with value.

A yellow and blue box of Land O'Lakes farmer-owned salted butter sticks, weighing 1 pound, made in California, featuring the California Milk logo.

Land O Lakes image - constantly challenges and inspires - plus a smidge more to make it longer.

A geometric pattern of chevron shapes in shades of green, teal, white, and black arranged diagonally.

AZ SARA image with more content that talks about the case-study and line and repetition in design.

A black and white cartoon illustration of Felix Win with short dark hair, glasses, earrings, and wearing a collared shirt, with his name partially visible at the top.

Felix Win illustration that started as a quick sketch while in a meeting - who knows what doodles will do.

A colorful flyer or brochure featuring an abstract illustration of a woman's face with glasses, the date December 2024, and text reading 'The Style' and 'matfread.com'.

First zine that is a single page folded with work that I was doing that week. Fun cover with instructor.

Promotional social media images for Arizona State University showing diverse students with motivational messages about education and enrollment.

ASU case-study and admitted not currently enrolled marketing advertising success story.

Three torn red posters on a concrete wall promoting the Echo Music Festival with a whale logo, event dates February 13-26, 2026, in San Francisco, California, and the slogan 'See the bands'.

Echo Music Festival branding was featured on Creative Boom’s website

Close-up of a blue poster with white text reading "KUNST & PAPIER" in a pattern.
Black-and-white portrait of a middle-aged man with a beard and bald head, wearing glasses and a turtleneck sweater.

Redesign of Kunst & Papier’s branding. While I love the simplicity of their product, I felt their brand was not a good representation of what they were selling.

Find out more about Matt Freed in the About section of this website – watch out though, he is long-winded.

Practicing watercolor techniques with Lena Moz in her Instagram challenge.

Abstract digital landscape with pink sky, white rocks, and a road leading into the horizon.

This poster explores a journey home from a long road trip I took with my wife to Washington.