Matt Freed 9/12/25 Matt Freed 9/12/25

Land O’Lakes Butter Package Redesign

I didn’t set out to fix anything. Land O’Lakes already refreshed their packaging in 2020, and I think it works. But sometimes, as a designer, the urge to make something just sneaks in.

Matt Freed 1/27/25 Matt Freed 1/27/25

Finding My Way Through the Human Form

When I hit a creative block or find myself dissatisfied with something I’ve made, it puts me in a bit of a funk. My go-to remedy? Sketching the…

Matt Freed 1/19/25 Matt Freed 1/19/25

Working on Watercolors

I switched to a watercolor sketchbook today instead of the mixed media one I was using for the first set of watercolors this month, and it feels so different—not in a bad way, just different. I appreciate the ability to layer more on this thicker, rougher paper.

Matt Freed 12/16/24 Matt Freed 12/16/24

The First Zine

Matt Freed 12/5/24 Matt Freed 12/5/24

Dwarf Umbrella Watercolor

Matt Freed 3/24/23 Matt Freed 3/24/23

South Mountain Rock Sketch

This sketch started with photo roulette. You begin to scroll through your photo stream quickly and then randomly stop on a photo - and that’s what you draw.