Close-up of a wooden sculpture of a face, focusing on the eyes and nose.

New York City steely eye is always enticing me to travel there.

The towering skyscrapers and bustling streets provide a dynamic backdrop that constantly challenges and inspires. Visiting art museums like the Whitney amplifies this experience.

Email redesign for clear messaging

Before diving in, I want to be clear — this post isn’t a critique of Print Smart as a company. They’re a local printer here in Phoenix doing…

Three red posters on a concrete wall promoting a music festival called ECHO, with a white sound wave graphic, festival dates February 13-26, 2026, and location San Francisco, California.

Echo Music Festival branding was featured on Creative Boom

Close-up of a blue cover with white text reading "KUNST & PAPIER" and stylized ampersands, against a beige background.
A graphic with an orange background displaying the word "alarm" in black at the top left corner, and a stylized white pedestrian crosswalk with the text "4AM" underneath, implying an alarm or warning at 4 a.m.

Modern type based redesign of Kunst & Papier’s branding.

4am comes early, but the start of the day makes or breaks the next

Person wearing a pink jacket and white sneakers riding a bicycle on a dark road at night with a bright headlight.

4am comes quick.

It is quiet.

The scent of brewing coffee fills the house and we begin the morning ritual of dark rides.

Colorful geometric abstract poster with pink and yellow rays and black text.

I want to design posters that I would hang on my own walls

Sketch of a person taking a photo with a camera, showing from the perspective of looking down at the camera and their feet.

Explore this pen and ink sketch of me sitting on a bedside and looking down at my cup of coffee..

A landscape sketch of a rocky outdoor area, possibly a cliff or hillside, with loose vegetation and rugged terrain depicted in black and white.

This pencil sketch is of a unique rock leaning up against an outcropping that I see while riding.

A black and white sketch of a person's face with short hair, detailed with expressive lines to depict facial features.
A sketch of two crumpled paper bags sitting on a flat surface with one bag upright and the other laying down.

A very fast pencil sketch of some brown paper bags to study how to work with value.

Black and white portrait of a bald man with a beard and glasses, wearing a black turtleneck sweater.
Abstract digital art with geometric shapes in shades of pink, red, gray, white, and black.

Find out more about Matt Freed in the About section of this website – watch out though, he is long-winded.

A quick pencil sketch of one of the great graphic designers of our time - David Carson.

This poster explores a journey home from a long road trip I took with my wife to Washington.