Editorial Illustration

This Men’s Journal article needed an attention-grabbing illustration to boost readership. The artwork depicts a man mid-workout, his strained expression conveying determination and effort. Illustrated products highlighted in the article of what impedes muscle growth are weighing the man down. Hand lettering adds a personal touch, enhancing the emotional impact. A limited color palette keeps the focus on the subject who is challenged by the multitude of bad foods.

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National Book Lovers Day Illustration